Square betting and EV
The EV (Expected value) is very important in all activities involving betting and gambling. It is a mathematical expression of one’s long-term expectation in regards to the return on the investment he makes. Frankly, if your EV is not positive, you’re doing something (investing time and energy into it) which will end [...]

Well, that’s the end of the first day at the Cheltenham Festival where a glorious day gave a few surprises for both punters and bookmakers alike. Binocular had a great win today, however sadly Casey Jones had to be put down after a particularily bad fall quite early on in to the race.

Wednesday at the [...]

For all of the Cheltenham Festival week bet365 will be updating their prices faster and more often than usual to ensure that they are best price on every horse for all UK mainland races! This is nothing more to be expected when they are running a massive TV campaign to offer their special Cheltenham Festival [...]

David Beckham 7/2 to play for England again
Will David Beckham’s dream of playing in his fourth World Cup end up in tatters after his achilles tendon injury whilst playing for AC Milan yesterday? Almost a certainty for Englands world cup squad, the 3 times world cup finalist now looks like his world cup career is [...]

Sports betting – reverse handicapping
The importance of reverse handicapping in sports betting can never be underestimated. Most squares (rookies) make the mistake of not taking reverse handicapping into account. Everyone’s an expert on sports after all. People generally believe that if they know a team/a league perfectly from the viewer’s perspective, they’ll have a huge [...]

The Victor Chandler Price Pledge
Victor Chandler have a mad offer on presently. Has the March Hare took over there? Well, whoever devised this offer must be as mad as a March Hare, thats for sure.
Victor Chandler will be the best price on every horse at every UK Race!
Victor Chandler are guaranteeing the best odds on [...]

Local Gloucestershire trainer of Tell Massini, Tom George is looking to bust the bookies just forty minutes before Kauto Star and Denman go head to head in their Gold Cup battle.
Whilst all the focus is on the Gold Cup race, George will be trying to sneak a decent priced favourite home taking the spoils of [...]

Paddy Power Cheltenham Money Back deal on the Supreme Novices’ Hurdle
Tuesday 16th March, 1.30 Cheltenham
Famous for his stupid and costly to himself money back deals, Paddy Power has gone star raving mad this Cheltenham Festival.
Dunguib is an odds on favourite for the Supreme Novices’ Hurdle, however, Paddy “has he gone nuts” Power is offering money [...]

Bankroll management
Being successful at sports betting is a complex achievement. There are several aspects to the game that you need to cover, and none of these aspects is less important than the other. First of all, you need to secure positive long term expected value. It is common knowledge that because of the bookmaker’s [...]

Sports betting
It’s all so obvious: you’re a sports fan, you have a favorite team and you reckon you pretty much know your favorite game inside out. You know the teams, you know their strengths and their weaknesses and you think you understand the homecourt/field advantage perfectly. Why, betting on games should be fun and making [...]

bet365 are offering some extra special deals for Cheltenham week.
Cheltenham Festival is about to start at long last and here are the great deals on offer with bet365 at least.

Channel 4/1 Offer
Each day a minimum of 4 races will be shown on Channel 4 from the Cheltenham Festival. So the 4 – 1 bet [...]

Obviously, doing your own handicapping and placing your bets based on that is not enough to make you a successful sports bettor. Successful handicapping includes reverse handicapping (taking the bookie’s lines into account), and in order to be able to do that, you need to understand how the bookmaker works. Furthermore, the true value in [...]

Paddy Power has changed to “Cheltenham Power” This month, to celebrate the Cheltenham Festival Paddy Power has added Cheltenham specials to everything, Casin, Poker, Sprtsbook, games etc …
There is promotions and extra value for players galore!
What’s more, to make it easy to find out what you are looking for Paddy Power have made a calendar [...]

Sky Bet launch free-to-enter Premier League Darts Super 6

The Whyte & Mackay Premier League Darts experience just got a lot better. Sky Bet have teamed up with Sky Sports to launch the first ever FREE-TO-ENTER darts prediction game, which gives darts fans the chance to win £25,000.
Sky Bet are the official bookmaker for [...]

Below you will find ours odds tracker for the World Cup, these prices are updated constantly and represent a lives odds tracker for you.
Sportsbook 321 are proud to be able to offer you this service. You can now keep track of who is offering the best price on who for the World Cup winners.
We find [...]

21/20 England to beat Egypt & Rooney scores
African Cup of Nations champions Egypt are the visitors to the 3 Lions den this Wednesday and Sky Bet are offering a tremendous price on what should be a certainty. England to win with Rooney scoring a goal! Is that not going to happen?

Although this game is only [...]

JOIN BODOG FOR £75 IN FREE BETS!

Bodog is one of the biggest brands in the world when it comes to the gambling industry, offering not only the flagship Bodog Poker brand, however, many more Bodog brands such as casino, games and sportsbook. When you trust in Bodog you can rest assured that your money and [...]

Phil Taylor 7/4 to remain unbeaten in the Premier League
Following last night’s Sky Sports darts, Sky Bet have revised all their Premier League Darts betting markets and make Phil Taylor 7/4 to remain unbeaten and claim the title. The Power, who had to come from 4-0 down to defeat Ronnie Baxter 8-6, is 4/6 to [...]

Cipriani 10/1 to be Super 15 top points scorer

Sky Bet are offering odds on how Danny Cipriani will fare Down Under following news that he is leaving English rugby to join Melbourne Rebels.

Cipriani will leave Wasps at the end of the season to join the newly formed Australian side and Sky Bet go 10/1 that [...]

Don’t Louis Your Shirt!
Paddy Power stikes again with this great money back special on the Manchester United Everton game.

Get in and hope for Saha to score last.
If Louis Saha is the last goal scorer Paddy Power will refund all losing 1st/last goalscorer, correct score & scorecast singles on the match.
So time is ripe to get [...]

Channel 4 to 1 Free Bet Offer

bet365 are offering a great promotion for Cheltenham week where they will give you a free bet to match your last bet if it was a winner of 4-1 or more on any Channel 4 televised race.
So if you choose and bet on any single winner at 4 to [...]

We have sourced all of the odds for the winners of the medals at this years Winter Olympics and deciphered them to offer you the answer to where to get the best odds and what they are as they change.
Completely live, the table below will keep you up to date.
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Premier League Darts Betting 10/1 all four favourites win in week 2

Darts betting doesn’t get more exciting than the Whyte & Mackay Premier League and the official bookmakers, Sky Bet have risen to task by offering their customers some extra value for Week two including 10/1 for all four favourites to win their respective matches [...]

Europa League betting – Everton 4/1 to progress furthest from English clubs
Sky Bet are offering Everton at 4/1 to last the longest of all the English teams that are left in the Europa League following their
The other two teams, Liverpool and Fulham, both play their opening matches of the knockout stages tomorrow and are [...]

Champions League Betting update Man United cut to 5/1 to lift the title
Man Utd extended their unbeaten Champions League run last night when they beat AC Milan 3 goals to 2 at the San Siro with a couple of goals from Wayne Rooney. Looking for their fourth Champions League success, Manchester United have seen their [...]

So friday night will see the first ever live Eastenders and to celebrate Bodog are to run an in – running book which is now open now. This is an industry first and sure to create a stir, you will be able to bet before and during the show. As the action unfolds during the [...]

The Premier League play-off proposal 3/1 to be in place by next season

The Premier League have made it known that they are possibly going to introduce a fourth Champions League place play off, Sky Bet are offering 3/1 that it is brought in as early as next season.
The fact that 14 of the 20 [...]

David Beckham returns to Manchester United tomorrow for the very first time since leaving in 2003 for Real Madrid and has publicly declared that he will be happy to beat his beloved favourite team. The 34-year old is creating quite a stir in the football world, many bookmakers are offering specials on the outcome of [...]

The odds at Sky on John Terry and Wayne Bridge to shake hands at Sky Bet is a decent 2 to 1 if you fancy a novelty bet.

If Manchester City beat Stoke next week in the FA Cup replay, John Terry and Wayne Bridge will meet each other twice in eight days soon after. [...]

Over at Betfair they are offering some interesting markets on the FA Cup. Not least is the Big 4 verus the rest of the field.
You can get 2.22 on any of the big four winning the trophy today. Or 1.82 on any of the rest of the field winning it. As only Chelsea are left [...]